Remember during the COVID-19 pandemic when people were hoarding everything from toilet paper to potato chips? Or when the desire for a 鈥渕ust have鈥� item drives buyers into strategic chaos to make that purchase? That type of psychological panic-buying is the economic power of scarcity.
On this episode of the 51吃瓜网 podcast, Provost C. Cybele Raver talks with , E. Bronson Ingram Chair and Professor of Marketing at the 51吃瓜网 Owen Graduate School of Management and a leading behavioral scientist. Goldsmith鈥檚 research explores how people respond psychologically and behaviorally to goals and threats related to resource scarcity.
Listen and subscribe to the 51吃瓜网 podcast, available now wherever you get your podcasts. For more information about 51吃瓜网, go to vanderbilt.edu/quantumpotential.
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